Peregrine's Subscriber Management system is a tool designed to effectively manage information such as subscriber interest, demographics, etc. Building and managing your subscribers is the key to a successful email marketing campaign. Managing subscriber information is critical when sending email marketing campaigns, whether the campaign's purpose is to promote a product or service, to build customer loyalty, or to increase brand recognition. Data Import Enables users to upload or append permission-based e-mail lists. Data Export Enables users to download data to an Excel Spreadsheet, Word Document, or any text-based format. All exported data remains in the database and copies to the new location. Search Subscribers Users can search by and view the following data: e-mail address, first name, last name, date, zip code, city, state, country, address, home phone, work phone, and fax. Search results can be sorted by whichever piece of data the user chooses, ascending or descending. Cross-Referenced Searches Users can isolate subscribers who have specified multiple interests (i.e. both baseball and football, rather than in one or the other) using a querying function. This function enables users to easily build new list groups based on a desired demographic set and send emails to a tighter target market. List maintenance can be very time consuming, therefore, Peregrine also contains list management functionality that does not require manual interaction. Subscriber data collection All information is automatically written to the database from the online survey. There is no manual data-entry needed. Automatic segmentation of subscribers by interest or demographics Online survey results are automatically sorted into groups determined by the administrator. Automatic profile updating Subscribers have the ability to return to your online survey and update their profiles or demographic information (i.e. new address or new interest). All updates are automatically written to the database. Auto removal of opt-outs and invalid e-mail addresses. Subscribers who respond to the opt-out link in a message are automatically removed from the database. If an e-mail address bounces three times in a row, the e-mail address is automatically removed from the system in an effort to keep lists clean and accurate. Peregrine Home Overview and Benefits E-mail Creation Tools Survey Creation Tools Database Management Tools Powerful Marketing Tools Real Time Reports Professional Services Pricing Order Now Having a tool to effectively manage subscriber information is the key to a successful e-mail marketing campaign.
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