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Having an online survey on your website allows your customers to specify their interests, needs, and contact information. The generation of this information is critical when sending email marketing campaigns, whether the campaign's purpose is to promote a product or service, to build customer loyalty, or to increase brand recognition.
- The survey is customizable. Create a look that matches the look of your site by adjusting the font, size, and color as well as the header, footer and background images.
- The survey is linked to your website with no HTML skills needed.
- The survey automatically sends the information to your database, inserting customer data in the appropriate fields according to their preferences.
- Use the Message Composer email creation tool to create a welcome message that is sent upon the completion of the survey.
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Although Custom Surveys are sufficient for most organizations, some organizations require more control over their survey and the data that it collects. If your organization falls into this category, then the Advanced Survey is the solution for you. An Advanced Survey is an HTML page that resides on your organizations web server. When the form is submitted, the data can be processed into your organizations backend database, CRM system or other data container and then passed on seamlessly to Peregrine.
The Advanced Survey to the right is a newsletter signup form on emomsnetwork.com which allows a user to enter their e-mail address and then choose which monthly mailings they want to receive. When the user clicks 'Signup' the data is stored in a Microsoft SQL Server Database and then sent to Peregrine for storage into their e-mail subscriber database.
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