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Brochures & Flyers
A common way to reach your customers is through brochures and flyers. Flyers work well for any business. You can stuff them inside other packages such as invoices, sales receipts and products. You can also set them up in your office, at a kiosk or distribute them via sales reps. To be effective, Flyers generally focus on one product or service, whereas a brochure can focus on a particular product or service or an entire family of products and services.

Brochures are most commonly found as 8.5" x 11" Tri-fold brochures. These are very popular at receptionist desks, kiosks and other in-store displays. They can also be designed to work as direct mailers. This works exceptionally well because there is no additional postage cost.

In either case, it is important to reflect your organization's brand image on every piece of collateral. In most cases you want to target a specific audience with a specific message. Both of these marketing pieces can be used in sales folders and presentations as well.

"We're so happy with your service, we're going to name our next oil field after you."
Steve McDaniel
President
Midstates Petroleum Corporation
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